Launched in the US in January 2020, Giesen 0% from New Zealand is the world’s leading Premium range of alcohol removed wines. Giesen 0% New Zealand Sauvignon Blanc was the first in the portfolio, followed by the launch of the Rosé and Premium Red. Pinot Grigio and Riesling followed, and the most recent addition is the 0% Sparkling Brut. Driven by consumer demand for choice and wellness options, Giesen 0% has experienced rapid growth and has become one of the leading wine brands in the NOLO (no alcohol/low alcohol) category in the US and around the world.
“Every 0% wine is grown, harvested and fermented in the same way as every other wine we make. We gently remove the alcohol to preserve all the flavor.” Duncan Shouler, Giesen Chief Winemaker
All Giesen 0% wines begin as full-strength wines. Classic winemaking techniques and careful fruit parcel selection ensures that the base wine is of the highest quality before the delicate process of alcohol removal begins by using innovative spinning cone technology. The alcohol is gently removed until there is no more than 0.5% alcohol/volume in the wine and only 19-27 calories per 5 oz serve.
Shouler’s commitment to staying true to varietal style offers a drier, crisper, and more invigorating profile for each of the wines, foregoing excessive sweetness for fruit-driven flavors.
“Whether we’re making 0% or full-strength wines, we want to give wine lovers an elevated wine experience to match every occasion and preference,” says Duncan Shouler, Giesen Wines Chief Winemaker.
